Getting new clients is important, but keeping existing clients is imperative!
One of my favorite sitcoms on television is The Office. In
an episode titled “The Fire,” intern Ryan Howard reveals a textbook
business fact: It’s ten times more expensive to sign a new customer than
to keep an existing customer.
The true mark of success in personal training is the ability to
retain clients for a long period of time. Without client retention,
there are no referrals.
And keep this in mind: “One bad apple spoils the bunch.” When you
have a happy client, they tell four people. When you have an unhappy
client, they tell fourteen people!
You won’t be able to retain all your clients forever. It’s inevitable that some will leave over time, but do your best to satisfy each and every one of them and keep your reputation intact.
The Business of Personal Training: 20 Principles to Success
Discover the tools for success in The Business of Personal Training. Why settle for an average income? Learn how to quickly boost revenue and maximize your money-making potential with 20 key principles. The webinar is 210 minutes long and features a 545-slide PDF presentation along with additional resources.
