Psychology plays a big role when dealing with clients. Females tend to be more sensitive than males. You need to be delicate when delivering a “negative” message to the ladies. For instance, if their body mass index or waist girth is high, explain to them that research indicates those levels may pose a health concern….

When it comes to end-of-year gifts for clients, put some thought into it. Every year we try to focus on a theme. In addition to our signature clothing, books, DVDs, and supplements, we’ve given some neat gifts at Christmas time. One year it was a ceramic aroma diffuser with various aromatherapy oils. Another year featured…

In Part 2 of this series, we take a look at how aesthetics affects the exercises you select for your clients. Check it out!