Over the past week I’ve run into a problem – a good problem, mind you – but a problem nonetheless. Four clients that I used to train want to come back. The problem is, where do I fit them in my schedule? I’ve always said that personal trainers seeking new clients need to concentrate their…
Getting new clients is important, but keeping existing clients is imperative! One of my favorite sitcoms on television is The Office. In an episode titled “The Fire,” intern Ryan Howard reveals a textbook business fact: It’s ten times more expensive to sign a new customer than to keep an existing customer. The true mark of…