Over the past week, I’ve run into a problem—a good problem, mind you—but a problem nonetheless. Four former clients want to return to training. The issue is… where do I fit them into my schedule?
I’ve always maintained that personal trainers seeking new clients should focus first on the ones they already have. If you deliver consistent, high-quality service, clients will stick around—and they’ll refer others. Happy clients are your best marketing tool. They become walking billboards for your services.
Of course, not every client stays forever. Life happens. But if you’ve made a real impact, there’s a strong chance they’ll come back when the time is right. And when that happens, you’d better have a system in place to manage it.
I’ll be speaking on the topic of client retention at this year’s canfitpro conference in Toronto. In the meantime, check out my book The Business of Personal Training: 20 Principles to Success for actionable strategies to build a sustainable, referral-based personal training business.
The Business of Personal Training: 20 Principles to Success
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I Don’t Plan to Retire in Four Years… But I Could If I Wanted To
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