I've been in the business of personal training for 20 years and during that time I've seen far too many trainers come and go. On one end there are people that want to get into the business but don't know where to start, and on the other end there are trainers that have been in business for a while but are struggling and need help.
Trainers are usually willing to spend their time and money on training education, but very little attention is given to the business side of things. Well all the training knowledge in the world won't help if you don't have any clients!
There's only so much a trainer can spend on seminars every year. Let's say that you allocate $1000 on a yearly basis for continuing education. I bet most of that money goes toward training education. Do yourself a favor, invest about $100 of that annual fund toward the business of personal training. You won't be disappointed.
Over the years I've established 20 principles to success in the business of personal training. These allowed me to reach a 6-figure income after only a few years in business and sustain high annual earnings to the present. I've met many personal goals along the way following these principles.
Whenever I conduct a business consultation with a trainer, one of the first questions I'm asked is: "How do I get new clients?" Fact is, if you want new clients, you need to concentrate your efforts on the clients you already have!
Think about it, the longer you keep the clients you have, the longer you'll receive a pay cheque. Everyone seeks long-term security in their job. Don't just think of what you bring in today. The smart trainer will also consider what they bring in tomorrow.
And if you provide quality service to your existing clientele not only will the retention be there, but you'll be rewarded with referrals. Satisfied clients are more than happy to refer you to others and if you do your job right, they'll be walking billboards for your services. Their appearance can be a powerful marketing tool and the beauty is that you're not paying for that ad. Actually, they're paying you!
Of course, there are a number of ways to attract clients other than referrals. I go through various methods in The Business Of Personal Training. In this power-packed talk, you'll learn the following:
Story, after story, after story… The Business of Personal Training is absolutely filled with real-life stories and practical "use-it-today" information (click here for a full list of features).
Why settle for an average income? Learn how to quickly boost revenue and maximize your money-making potential. This seminar is a must for your business and for your life! It's a small investment of time with potential for huge returns.
To your success,
John Paul Catanzaro